Don't Mess With My Tutu

A month or so ago when I went to buy orange juice, I noticed that my familiar No Pulp Tropicana juice was missing - but it wasn't. Pepsico changed the packaging and it took me a while to reconcile the new generic looking carton with my familiar "orange with a straw" picture. I still bought the juice, but I did spend time wondering, "Why the new design?" I didn't even realize that the new image was of a glass of juice!

Well, apparently, Tropicana loyalists have spoken and they don't like the new packaging. Pepsico is going back to the familiar brand image. Remember New Coke? These incidents remind companies that their CUSTOMERS determine what they do. I recently took a real estate class, and one of the questions was, "Ultimately, at the end of the day, who determines the selling price for a house?" The answer: the public. You can ask for whatever you want, but the buyer who ultimately purchases is the one who determines whether or not to spend the money. This is truly the general rule.

There are companies that have changed their brand images successfully. Some have done dramatic overhauls (like Stevens Institute of Technology changing the mascot from friendly duck to a more fierce duck) and some have made subtle changes that have been significant (look how slim and youthful Aunt Jemima has become). The public happily accepted the changes and, in some cases, the companies have gained market share since their brand may now appeal to a new market segment.

It is a hard decision to make a brand change, and the key to some success is research, research, RESEARCH. For all the brand changes that have gone wrong it makes you wonder, "Who did they survey? Did they manage to get that 1 out of 4 doctors who didn't recommend?"

Buyers Remorse

Today I spent $150 for a relaxer and a trim. I still can't believe that I did that. I have to admit that I have buyers remorse - but the situation got me thinking about pricing.

Let me tell you how I ended up spending the obscene amount. My lovely hairdresser got married and moved away. I don' know about anyone else, but I hate getting my hair done. I relax my roots because I can't imagine trying to comb through my hair without the help of chemical straighteners. I am AMAZED at the number of women who go to (and can afford to go to) their stylist once a week just for a wash. Me? I go every six weeks only because I have to, and I am jumping out of the chair as quickly as possible. I barely even get it styled because I know that I will be working out and sweating within 12 hours.

So, six weeks elapsed and I have no stylist. A new salon opened within walking distance (one of my requirements) and I inquired about the services and prices. I found out that the owner of the salon is someone that I had heard about and I was intrigued. I had actually seen and admired his work. I was told that the price was $100. I figured that it was time to actually start looking like a businesswoman (and like I cared), so I decided to splurge.

I should have been better prepared when I was given a little envelope with the words "the damage" printed on it. $135! This is more than double what I used to pay. The stylist did a nice job, but she changed my hairstyle - and I don't love the change. I don't look like myself. Also, I didn't get the deep conditioning I was expecting. All this means that I am not a satisfied customer.

Yet I didn't complain and I paid the bill without skipping a heartbeat.

This may mean that I am a bad consumer, but I am sure that most people would act similarly. There are always customers for your products or services - who are willing to pay the price. If the price is "too low", there are customers who will look at it as a bargain and eat it up - and then there are some who would not even consider the service because they believe that the product "has to be" inferior to be so "cheap". On the flip side: if the price is ridiculously high, there are people who wouldn't dream of spending the amount and others who pay the price willingly because of the impression that the product / service is superior.

Pricing services is a hard art. You want respect - but from whom? Your prices determine with whom you interact, and you have to make a decision of what type of client you want to service.

For Verify-ED we have different tiers of service to appeal to various customers - but that may get cumbersome. As we evolve, will be stay the "every company" or place more emphasis on the higher profile client? The answer: we will focus on the source of the best revenue source, of course!

Another One Duped

I am always amazed that more employers are not duped. Today we signed a new client. It is a small employer with only about 2 employees. Apparently, a recent employee stole money which is why we were brought in. This employer does not have any formal hiring standards. Employees are found through local ad placements and resumes are not verified (no calls to past employers, no credentials checks, nothing).

Hiring our services is the first step at establishing basic standards - but it will not be enough. This employer also wanted us to conduct searches without the employees knowledge. I had to explain that we must have the subjects consent, and the easiest statement the employer can make is, "your continued employment is based upon a clean and clear background check". Unfortunately, most employers do not know that.

Think about the employee that was just fired? Do you think that person has a fear of being re-hired? NOOO! That person KNOWS that there is another employer out there that will hire him/her - and I am SURE that the person has a profile of the type of employer to target. I bet that if I did a past employer reference check for that person, a red flag would have been raised. Even though our new client has filed criminal charges against this person, it won't mean anything if a future employer doesn't check - which is exactly on what the criminal is betting.

I didn't ask, but I would love to know how much money was stolen because I need to start using that number as our base price.

Give Me Back My Money!

Apparently Microsoft overpaid the severance for some of the 1,400 workers they just laid off...and asked for the money back! Can you believe it?

When Chris was laid off by a past employer, they had also overpaid him - and asked for the money back. We did NOT give the money back. Are you kidding? We have 3 children to feed and the desire to keep a roof over our heads. Chris was not a highly paid executive, so I am sure that the overpayment "written off" as an operating loss, but to us the "extra" money was very important to the continuation of our livelihood. The way I see it, that money is like the food that our dog steals out of our hands (he can be quick): there is NO WAY that I am going after the food or asking for it back. It is his. He can have it.

Large companies fail to remember that people are not FTEs - that there are lives that are affected by their actions. As a business owner I understand the need to keep business forefront, but I also have not forgotten the people who have gotten me this far and continue to help me move forward.

So Microsoft, write it off. To the people behind the financial oversight: please realize that you gave quite a few people an extra week or two of being able to meet living expenses - and feel good.

Profits That Flow!

Today I played hooky. Yesterday Chris and I took the kids to the Coco Key Indoor Water Park. We planned an overnight on a Sunday to take advantage of lower rates and less crowds. Well... that was what we had planned.

My business hat came on as soon as I walked into this place. I really didn't know what to expect, but I was intrigued that investors determined that an indoor water park in south NJ near Six Flags Great Adventure would be a money-making endeavor. The admission fee for 1 day was $39.00 regardless of age. So, OK, I could see that weekend traffic would bring in a decent revenue - but I still couldn't see the profitability opportunity for a venture that seems geared for the colder months and would see most of the business on weekends since kids are in school during the week. Then I got there.

They are smartly marketing to the under 12 crowd. Yes, there are activities and rides on which older kids and parents can enjoy - but this is a place for the kiddies. So, let's think about this market segment. This is the population that parents want to keep corralled. Indoor, space is finite - there is no wandering off to Animal Kingdom. These are also the ages where kids have more flexible schedules, and most are not even in school yet. So, local parents who are trying to figure out in what activities to engage their children say, "hey, why not a fun water park today?" If they buy a seasons pass and go once every couple of weeks, it works out well.

We had planned on enjoying the park to ourselves on Monday, figuring that most kids would be in school. We are so naive! The place was almost as full as Sunday. Granted there were mostly smaller children this time, but there were also quite a few older kids with whom our seven- and ten-year olds were playing. I looked at the schedule and the park is smartly closed on Tuesday and Wednesday, which would most likely be dead days.

This indoor water park is capitalizing on the Chuck E. Cheese business model: a place where parents can let their kids have fun, but be within arms length of a million activities. Unlike Chuck E. Cheese it would seem that their overhead is much higher, so I am curious as to what those numbers look like (all that water and those lifeguards!). Still, I can see the consistent profits even in the summer months just from parties alone. And they smartly have a strategic alliance with the Marriott, offering "stay and play" packages.

Personally, I don't know if I would invest in such a venture - but it is always interesting to look at how others develop a business idea that seems successful. I am tempted to revisit in the summer to see how they are faring - if nothing else, the kids would be happy!

Is Bad Publicity Good?

Is there such a thing as bad publicity? The New York Post recently ran a political cartoon that has caused quite an uproar. When I first heard about it on 1010Wins, I imagined that the cartoon depicted Obama in the same manner that cartoonists had drawn Bush: with a monkey face and big ears. And I was sure that the precedent would have been used as justification for drawing Obama like a simian.

So, I was quite taken aback when I finally did see the cartoon. Can anyone tell me: What is the correlation between a chimpanzee who attacked people to Obama's stimulus plan? Is the cartoonist implying that Obama's stimulus plan attacks people? I have not read any justification that has been put forth, but that actually is not on what I want to focus.

Chris said that the newspaper editors should not have let the cartoon make it to print. I actually see WHY they did. With talk about the decrease in newspaper readership (and the Post's reputation of being only slightly better than a grocery rag mag), this attention is exactly what they needed. People bought the paper just to see what all the hoopla was about, so I am sure that The Post saw increased sales that day.

Al Sharpton (who seems to have been relatively quiet) also organized a public protest. The Post added more wood to the flame by denouncing Sharpton as an "opportunist".

This (like most things) will blow over. Was the bad publicity that The Post received "good" publicity? Will anyone do a study on how many new readers will continue to read The Post, thus increasing circulation requirements? Will this event strengthen Al Sharpton and the organizations with which he is associated?

I am tempted sometimes to do stunt marketing. Our commercial (which is coming soon) is the closest I get. I have to keep in mind the clients that we are trying to win, and I don't think that any of them would be amused. So, you won't catch me (intentionally) publishing a cartoon so blatantly offensive, planting blinking toys that promote a Cartoon Network show that cause Boston to call in the bomb squads, or standing in a chicken suit on the corner - but note how easy it was for me to recall marketing stunts. Now doesn't that tell you something...

No, I Can't Do It For Free

Today I had a session with my Ladies Who Launch partner for our weekly goal-setting session and she has informed me that she may have to close shop. Trying to get clients is tough, and the state of the economy adds another painful dimension. She said something that I have been thinking about all day. She said that, "everyone wants something for free" - and that is so true. Buyers know that (business) owners are trying to move product so they have been making the boldest requests and demands. Think about the housing market: buyers know that they have owners over a log and they are taking full advantage. It is the same for the small business owner. Everyone wants to know what you are going to "give" them for their patronage, implying somehow that we are doing them a favor by providing good service - huh??! Entrepreneurs can't make a living on that. My LWL partner smartly offers an introductory session for free, but her goal is not to provide the entire kit and kaboodle gratis.

And what about the clients who don't pay? We have been trying to collect over $1,000 from a client for over 2 months. That is money that we need, and it looks like I will have to spend at least 5 hours of my day going down to Atlantic City to play collection agent. When I envisioned being a business-owner, these administrative tasks were left out of my fantasies.

These are the reasons that we are focusing on our premium product. Our volume dependent work is too precarious. Our premium product is geared toward clients who will use our services to enhance their services, making us an integral piece of the puzzle.

Our intern said that I have tunnel vision - which is a compliment because I am focused on getting away from the client who just wants favors. My goal is for our clients to consider us their electric bill: a necessity to keep their businesses running!

Classic Tortoise and The Hare Illustration

On Monday, I somehow talked my husband, Chris, into going to the gym with me for my usual 5:30 am swim. Considering that it was his day off, this was a wonderful accomplishment. I wanted him to accompany me to give me feedback on my stroke since I seem to swim so slowly (1-1/2 minutes to finish a lap). Now remember: I only swim because I hate it and refuse to let it get the best of me. This is also the reason I participate in sprint triathlons - masochism as motivation. So, I got into the pool and did my 18 slllooooowwww laps. Chris got in the pool, did a lap....rested...floated on his back...rested...etc. When he did his laps he was always faster than me but, needless to say, he did not complete the 1/2 mile workout. So, of course I find the business relevance for this experience.

It is the classic Tortoise and The Hare theme - slow and steady wins the race. But how do you prevent yourself from panicking when you see the competitor swimming by? How do you know that they are running out of steam. My last memory of Chris swimming was 10 years ago on our honeymoon when I had to sit and watch enviously as everyone swam from our boat to a floating bar. He confidently swam without looking back. Those are the memories that you have when you remember your friendly competitor's strength and dominance in the past - and you can't let that prevent you from participating in the competition. I use the excuse at least once a day: "oh, we won't bother with that RFP because we are up against those 'big guys' and we won't be able to beat their bid price" Often that IS the case, but if we don't try how will we find out when an opportunity truly exists? I sat with a great colleague today who reiterated how great it would be if we just got one major client on retainer. My excuse for not expending the energy: "oh, they only want the big guys". I am my own worse enemy. My memories of my husband's strength prevents me from competing - when in reality, my husband has lost that edge, and the only way that I would know this is by getting into the pool with him.

So, it is time to jump off that starting block and get into the midst. I have taken my swimming lessons and I am improving every day. Competitors beware.

BTW: This is my new challenge. To hold the pose in this picture for at least 15 seconds. I will let you know when I accomplish this feat - because I will ;-)

Our Karate Kid, Becky-san!

Our faithful intern Becky just got her first full-time, post-grad, PAYING job. It was a strenuous process, but she was very patient and the company that hired her seems stable in this crazy economy.

Interestingly, though, during her interview process Becky experienced just the thing that we are trying to help job seekers manage. They asked her for her social security number pre-job offer. So many job seekers are anxious, so no one is going to rock the boat by responding to such a request with, "why do you need it?", but they should! After working with us, Becky knew that she did not have to provide her SSN at such an early stage - but she was not prepared to say "no" - and I totally understand that. Key to our success is giving the consumer the tools that will help them confidently say, "at this point in the process I would rather not provide my social security number, but I can easily provide proof of whatever you need my SSN to research."

It also seems that Becky's internship work is what helped her clinch the job! Her hands-on management of our data and the research that she had to do provided her with the skills that the company needed - and she exuded confidence! Her quote: "So, even the smallest tasks can make the biggest impressions with a prospective employer. Thank you, thank you, thank you!!!"

I try to tell our interns that their tasks may seem menial, but the process of managing data is extremely important. I cannot seem to successfully convey the point that consistency is critical, but I keep trying.

Sometimes I feel like Mr. Miyagi with Daniel-son when I harangue: wax on, wax off; post to LinkedIn, post to Facebook. But my hope is that just like Becky they will look back and realize that the skills they are getting now will help them win that tournament!!....I mean, help them establish great careers ;-)

(I Will) Make Mine A Million $ Business

Yesterday I attended the Make Mine a Million Dollar Business Race Kickoff - what a mouthful! It is part of Count Me In's programs for motivating women-business owners and it was sponsored by Sam's Club in Secaucus. It was held early in the morning and organized quite well considering the venue was a warehouse grocery store whose customers consistently walked past pushing the noisiest shopping carts.

I left the event inspired to participate in the race. The idea is to set a financial goal and work with the M3 resources to achieve that goal. I was hesitant at first to join because $1 million seemed unrealistic. I am as hopeful as anyone - but I am not into demoralizing myself by setting unattainable goals. Thankfully, there are multiple goal tiers. One speaker, Nancy Michaels of Grow Your Own Business Network, was quite helpful in providing innovative ways to market products and services - I will be utilizing her suggestions this weekend. Another speaker, Bill Dueease of The Coach Connection, changed my perspective on business coaching. Although his manner was off-putting at times, his points were well-made. And I like the money-back guarantee and the coach-to-client matching process. I am seriously considering the $300 investment. The last speaker reminded me of Caroline Kennedy in her interview during her vie for the NY Senate seat vacated by Hillary Clinton. The hemming and uh-ing was painful! She did very well when it was an open question-and-answer forum, but seemed to have difficulty conveying ideas. Her presentation reminded how important it is to engage your audience and come across as someone who is in control of your material.

The highlight of yesterday was my determination to maximize my time by shopping at Sam's Club. In my mind, the reason that they chose to host the event at their location was the hope of converting attendees to be customers. Now, I have no intention of being a Sam's Club member (we already have 1 too many mega-grocery store memberships), but I couldn't pass up the opportunity to complete much needed shopping - especially since I needed fruit platters for my daughters' Valentine Day parties. When I approached one of the Sam's Club "dignitaries" and requested a day pass - she hesitated. Whoa! Here is a person interested in spending money in your establishment and you hesitate? I understand that you are going to try to sell me a membership, but the first answer should not be, "um, let me check." Right there, I know that if I was in the market to purchase a club membership I would not have gotten Sam's because I could see that customer service is not taught to be a priority to the associates.

It is important to remember that people note the little things. If you come across as unknowledgeable, if you seem unwilling to bend then that sends strong, negative signals.

I DID get my shopping done (I was not impressed with the prices or selections) and I cannot remember the name of the third speaker. Need I say more?

Today Verify-ED Achieves Omnipresence

At around midnight this morning (oxymoron), I was informed that I am a finalist in the IFEL Business Plan competition. As you may remember from my earlier post (Time To Visit Aunt B), I do not know anything about the prizes being offered. So my elation halted in mid jump: for WHAT am I a finalist? I still think of The Lottery.

So, now it is a game of sorts: wanting to win a contest to earn prizes that I have no idea whether I need (or want). I know, I know - who has time for games? I figure, if I am going to do something for an unknown ROI at least I am tightening my business plan in the process.

Today we were also featured in The Montclair Times! They did a story about Val-ID-ate, and the only thing about the article that made me groan is that the writer put the name of my home street vs. our business address street. Thankfully, our clients like us and I don't think that I would mind them dropping in....but only some of our clients live in town. Isn't it great we have Sammy to be our watchdog?

So, stay tuned! As usual, nothing is ever simple or boring in the Verify-ED world.

Brand Destruction

What happens when you destroy the brand that you have worked so hard to build? I guess within the next few weeks we will find out. I am talking about Chris Brown and his alleged attack against Rihanna. I started researching the Internet about the incident because I am curious from the perspective of business owner managing image and marketing self.

Here is a couple who has presented an image to the public of young love and "having it all", and that may not be the reality.

As far as I understand from the Chris Brown bios, he has built a reputation as a "clean" performer and has earned some impressive endorsement deals. His appeal is considerable and he succeeded in achieving market penetration. As I am writing this and reading his official site, my son ( who will be 4 tomorrow) is singing along to the lyrics "I am going to take you away" and informing me that he "loves that song". So, Chris Brown has figured out the "hook" - he has the product (his music), he has a piece of the market (proven by his Billboard rankings and Grammy award nominations) and investors (his endorsement deals). The young man has built an enviable brand - and it looks like the hubris of youth will set him back.

He is now accused of felony assault against another young singer who has also built an amazing brand. Up until now they were even smart enough to form a strategic alliance (romantic relationship) that brought them even more visibility. According to Rihanna's bio, she is also a powerful brand in her own right. She has released many hit singles and has won a Grammy award. Interestingly, she does not have her own vanity website. Her official web presence is via her label, Def Jam Recordings , leaving no question as to who "owns" the brand Rihanna.

This sad situation is an example of how quickly a brand can deteriorate. His reps are probably scrambling to protect as much of their product as possible. He has lost his Wrigley endorsement and the respect of many people who once called themselves fans. This is also the second story in about as many weeks of a young man losing an endorsement (investor) after acting stupidly (let's just call it for what it is). Michael Phelps, the Olympic medal-winning swimmer who has built his image entirely on the fitness platform was caught using a bong and lost his Kellogg endorsement. I mean, really! What WAS he thinking? Does he not own a cellphone with picture-taking capability? Does he not understand the basic modus operandi of humans: build up and then tear down??

Most likely, with time, these incidents will just become footnotes in their biographies about the mistakes of youth - but it is so much more than that. In Chris Brown's case, if the allegations are true, he has many more issues that must be resolved. All reports indicate that Rihanna is cooperating with the police and is not recanting, which (sad to say) is unusual - and the woman in me is proud that she is not accepting the situation and walking away. Michael Phelps must now deal with ever present doubt that he did not use performance enhancing drugs to gain his achievements even though a bong is not usually associated with increasing any athletic ability - drug use is drug use.

I don't want this to become a dictum on the evils of domestic violence or drug use, but I do want to learn the lesson that, as a business owner, you should always remain cautious. Don't act reflexively. Take time to think. In my case, I am not 19 and I don't have the luxury of time to build again - so I can't afford steps backwards. More power to those who can. I already know how this will turn out, and while a part of me is disgusted - it actually gives me hope that if I stumble, I can get back up and keep going.

Chasing Dreams

Are chasing dreams like chasing a dog? It is a strange comparison, but I started thinking about that this morning when Sammy, the dog we saved from PAWS, ran out the front door without a leash for the third time.

A part of me felt sad that he has the desire to "break out" - but, in reality we all want to explore our environment without being tied to something. Sammy always comes back, but today was scarier because he decided to exceed his boundaries by running into the street.

We have learned that 1) he does not listen, so calling to him means nothing and 2) running after him only makes it worse. So I stand in front of the house making sure that I can see him at all times, while he trots along looking over his shoulder at me thinking "ha ha, can't catch me".

We had some near misses with very pissed off drivers, but thankfully one of those drivers chased him back down our way.

While I watched Sammy, I got annoyed with each passing minute because all I could think was, "this is such a waste of my time. I have so many other things that need to get done". I also compared this pursuit of business success to waiting for Sammy. Can I believe that it will eventually come? If I just wait patiently, will it come? We all know that you can't sit back and expect things to happen, so like enticing Sammy with a doggie biscuit to quicken his return I need to keep thinking of the subtle, yet impactful, ways that I can coax success my way.

Sammy ended up spending the day in his crate. I went to PETCO, bought a dog tag with my phone number, bought a dog whistle, and asked about the obedience training classes they offer. I recognize that in order to have success with our Sammy we BOTH need to learn. I need to do this same assessment and subsequent action for Verify-ED. Because at the end of it all, Sammy WILL return when he is called and success WILL arrive when beckoned.

It Hurts When You Shoot Yourself In The Foot

I am in the middle of studying for a real estate exam. I am pursuing a real estate license to increase my level of all-around marketability. I gave myself a certain amount of time to complete this task - and I have exceeded it. Sound familiar? It is the same situation as when you give yourself a set amount of time to reach a destination - and it takes double or triple the estimate.

So, realizing that I will NOT get through 22 chapters in one night I have basically accepted a defeat of sorts (and made matters slower by drinking wine). I have re-worked my approach and set a new goal, but that means so many things will be negatively affected. This is a cycle that I see happen often that I would like to see disappear! These are detours that prevent me from moving forward. But who places these obstacles? Who forced me to tend to Verify-ED business during the class instead of paying attention?

As a balance to this setback, today I finally reduced the time it takes me to swim 1 lap. I am still very jealous of the woman who shared the lane with me and the man in the adjoining lane. Even though they were larger, they outswam me with ease. The woman seemed like she was just floating atop the water!

The key with goals: set your own, pay some (but not much) attention to the competitors around, and don't be last to the finish line! Tortoise and The Hare, baby!!

Now, back to studying....arghhh!!

Glimmer of Hope

Tonight my husband and I had dinner with dear friends who we have not really seen since "changes" (i.e. births of children). It was great reconnecting and sharing child rearing stories and just catching up on our lives. I observed the dynamics and found it fascinating that the women conversed with each other and the men among themselves. It could have just been because it was too noisy to try and converse over the table, but really the conversations were on different planes.

Anyway, one friend manages HR for an engineering company, and I told her about the Val-ID-ate goal: to become a standard part of the hiring process. She ABSOLUTELY thinks that recruiters should do some of the vetting before they present candidates to her. YES!!!! These are the words that keep me going - because I know that she is not the only one who feels that paying for recruiting services should include receiving candidates whose credentials have already been verified.

So, I go to bed tonight dreaming happy thoughts because I received some justification for moving forward. Thank you, G.E.!!

Bang, Your Dead!

In order to be an entrepreneur you ultimately have to be a multi-life cat. Forget about 9 lives; you need at least 100. Basically, you get shot down so many times and need to pick yourself back up that you need some type of Heroes power (I like the Claire Bennet, the cheerleader).

Today I presented the goals for Val-ID-ate to an executive recruiter - and she said the same thing that many recruiters say, "oh, we don't deal with background screening. Our clients have a much more sophisticated background screening process and they handle everything". I still say: what happens when you give the client confidence that the credentials check part of their screening is redundant? Are you seen as a valuable provider? Well, maybe the person whose job it is to manage the background screening process may not like you because you may threaten his or her job (and in this day and age EVERYONE is trying to justify their existence), but to the small- to mid-sized company where the recruiter is also the hiring manager you will be seen as golden! "What? You mean that when I get a candidate from you, he or she has already been vetted? You mean that all I have to do are criminal and drug tests (when applicable)? Wow!"

One of our star interns also started some pre-sales activities today and she has learned of the frustrations associated with sales. The doors are slamming quickly and I am trying to explain the "law of numbers", but as the person who has to listen to people barely hide their annoyance, the "laws" are moot. I am ecstatic that she doesn't give up easily!

It is the really strong person who can talk themselves into trying to "win a sale" everyday. To not get frustrated when hearing "no". My strength has wavered (which is why I always find an excuse not to do cold calls), but I would like to think that I am getting better at explaining why a prospective client should not be too quick to say "no".

I also have this dream of being like Julia Roberts in Pretty Woman and going back to these same executive recruiters who didn't see the value in our service and saying, "Oh, you lost over 50% of your client base because they wanted to see more value for the money they spent? Our clients have seen an INCREASE in their client base. BIG mistake not using Val-ID-ate!"

Shhhh - Can You Keep a Secret?

Stealing ideas. It is as old as prostitution (or so I would believe). Every day people take credit for the ideas and the work that others do. This is why we have patents and patent lawyers. Most people don't take the time to protect ideas, because often you don't realize just how great your idea is. When I am at a dinner party and people ask me what I do, I don't respond by handing them a non-disclosure contract before we can continue the conversation - but today I started thinking that maybe I DO need to be more discreet in discussing our product ideas and goals.

I attended the LegalTech event in NYC today to finally meet a vendor with whom I had only interacted via email and phone (I develop so many great relationships that way - HI JEN!!). I told her about a service that we wanted to institute in India and she recommended that I speak with a gentleman who she regards as a great entrepreneur. He was also in attendance, so I told him about what we wanted to do and where we are in the process. Now, I didn't get any concrete vibes that he was thinking, "hey, this American has no idea about India - but I do and I can get this up and running before she can", but it did cross my mind. Who is to say that I am not just feeding ideas to the person who has more money and resources for them to just increase their wealth. The movie Flash of Genius is a great example of this.

I am from the school of thought that "if I thought of it, someone else has already thought of it or is doing it". It is not about origination; it is about "first to market". I keep plugging away, head down and I don't want to look up from my work and realize that I missed the boat. Even with Val-ID-ate, we are working against the possibility that a better-funded competitor says "hey, why didn't we think of that? We can pull something together in a month and advertise it everywhere with our big marketing budget". So the race is on.

And here is the other worry: what if we are the Sony Betamax to the competitor's JVC VHS? A better product that didn't get the proper traction to take the market.

Uh oh. I think that I am sounding a bit paranoid...or maybe not...

Bill Murray as Joelle Ware in Verify-ED, The Movie

Yesterday was Groundhog Day, and I felt like Bill Murray in the movie with the same name. I had to complete 10 outstanding hours for my real estate training so I attended the past 2 days of the current training session. Same teacher, same schedule....same delivery, same jokes, same statements invoking the same questions from the class. It was an amazing deja vu experience! Although most of the cast were different, the lead role never wavered from the script. I wouldn't be surprised if the instructor was wearing the same sets of clothes that he wore for the first 2 days of my session last month.

This experience made me think about the mechanisms that we have in place for survival. The instructor (who is a very nice man, even though I can't figure out why he dyes his hair) depends upon his script and anticipates the responses. I have seen how flustered he can get when presented with an ad libber in the class. You can almost see his eyes saying, "WHAT are you doing? That is NOT in the script".

We all have a set of activities that we do for which we anticipate the same results - and we depend on those outcomes. That comfort helps us get brave to venture into other things - because we know that we can "go home". Although I know that I have those "comfort activities" for my personal life - doing laundry on a Sunday, walking the dog (or tying his leash to the stoop while I run to take a quick shower) - I don't feel as though I have "home" for my business life. My head is kept down most of the day answering email messages and trying to whittle my Reminders queue down that when I have a lull - I feel lost. I am not taking the time to go "home", and "home" would be that comfort activity that always produced a result (money, more clients, etc.).

Wouldn't it be great if "home" was picking up the phone to do cold-calls?

Online Reputation

So, I have been thinking about the way in which information gets around. As we have built avenues for conveying information we have to now get people to read it. We have this blog, presences on LinkedIn and FaceBook, and we just started our Ning site to present the job seeking travels for some professionals who are using our Val-ID-ate tool. So, I have been thinking about starting a rumor. Something scandalous that will make people want to check just to see if it is true.

What starting me thinking about this? I was reading about Lisa Bonet (of The Cosby Show fame) because someone said that she was dating a guy who acts on one of my husband's favorite shows (Stargate Atlantis) and they have 2 children. Well, like most people I go off on a tangent and search IMDB, TV.com, Wikipedia, and all kinds of peripheral sources and I am amazed how many of the sources state that she has a son with another man. This information is apparently false, but it has managed to appear in many news sources so that the rumor persists. No matter what is done to address the rumor, it continues to live.

You see, that is the crazy part about the Internet: it is very hard to control the information that is conveyed - even if it is about you. It is a hard balance: you WANT people to look for you and the things you do, but you don't want to have to do damage control. They now have sites like Reputation Defender that will monitor your existence on the Internet and manage your reputation. I am curious, does anyone know someone who has utilized these services? And if so, what made them sign up for the service. Hmmmm, something new to research (like I don't already have enough on my plate).