We have a new name for Verify-crED - wow! For a while there, I thought I was going to be vindicated. Verify-crED was leading in the polls for a while, and lost by the slightest of margins: 3 votes! Jennifer (the other half of Verify-ED) breathes a sigh of relief.
But, this brings about many changes. We decided to change the name early in our launch process, but we still have to update the website, marketing materials, and just our mindsets. Thank goodness we have a really good team to handle these tasks.
Companies have renamed products to infuse enthusiasm in lackluster products, and names have been changed in reaction to negative publicity (with the hope that new customers won't learn about a past misstep). With this wonderful ability to receive feedback quickly from your audience via the internet, more and more companies are allowing their customers to help steer the boat a little.
Our company is on a growth path that is so dependent upon the public - specifically employers and job seekers. It is imperative that we make sure that we listen to what they say because they determine our success.
So, I want to say a fond farewell to Verify-crED and a big welcome to Val-ID-ate, the product that will make a significant impact in the world of hiring! Come along for the ride...
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